OfficeBanao • Full-Stack Office Design & Build Platform
OfficeBanao is a full-stack B2B platform transforming office design and build in India. Unlike aggregators, it owns the entire workflow—from space planning and 3D design to construction, procurement, and delivery.
Gurgaon, Haryana, India
2021
Technology
300+
Challenge
Designers were overwhelmed with requests to create multiple design concepts for new leads who hadn't even converted. This led to wasted effort, delayed response times, and poor resource utilization during the pre-sales phase.
Solution
I integrated Midjourney AI into the onboarding flow, enabling clients to generate moodboards by simply selecting their preferred office theme, design style, and furniture type—before speaking to a designer.
35%
Improved onboarding process
25%
Increase in user retention
84%
Increase in time spent on website
Process
Research & Analysis
Conducted interviews with designers, architects, and sales teams
Analyzed drop-off data at the lead stage using in-app behavior analytics
Benchmarked against AI design trends and competing tools to identify friction in early ideation
Information Architecture
Reimagined the early design flow to include an AI-assisted moodboard generator
Structured inputs for space type, design themes, and furniture styles to streamline user interaction
Wireframing & Prototyping
Collaborated with designers to sketch low-fidelity wireframes
Developed high-fidelity prototypes of the moodboard creation flow
Ran internal design reviews to refine UX
Usability Testing
Tested prototypes with recent leads and sales reps to validate clarity and usability
Iterated based on feedback (e.g., reducing form fields, previewing images faster)
Visual Design & Style Guide
Finalized UI aligned with OfficeBanao’s design language
Documented prompt structures and image output standards for AI generation
Created handoff specs for engineering to integrate Midjourney API
Launch & Rollout
Coordinated release with engineering, marketing, and design
Tracked adoption through analytics and added feedback capture post-launch
Resulted in a 60% reduction in lead-stage design effort and increased conversion-to-client rates
Conclusion
Reduced early-stage design effort by 60%, allowing architects to focus on high-conversion clients. This boosted lead-to-client conversion rates and improved team bandwidth.